What happens to our old shoes?
Flip also asked itself this question and commissioned us to equip various sneakers from 11 celebrities with our GPS sensors. We did that, of course! After the conversion, the sneakers were disposed of in various ways, including in designated recycling stations of major brands. With the help of our tracking system, we follow the sneakers on their way together with Flip and are curious to see where in the world the shoes will end up.
But you can follow their journey on Twitter, LinkedIn, Instagram and the like.
Let’s follow the journey of the sneakers together.